PlentyofFish.com's bussiness model is different from the subscription based model used by the big online dating websites. Instead of subscriptions, Markus relies on advertising specially Google Adsense to derive income from his website. In a post at Webmasterworld.com, Markus reveals that he has earned $1 million from Adsense alone in 3 months, and the lessons he shares are :
1. Understand your traffic and how it could affect your keywords
2. Create sites that will bring in repeat traffic
3. Have Users create content and lots of it
4. Do not enter markets with a lot of competition monitized via adsense.
5. Keep your site simple
6. Learn from various forums and if people are not talking about your market, there is a good chance you will make money.
It is not ease to predict how much you will earn from Adsense, the only way you can learn about how your site will perform with adsense is though trying it.
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